Olá,
I'm Júlia
about me
Welcome to my website!
I'm Júlia, a brand and communication strategist now based in Lisbon, Portugal.
Over the last 5 years, I’ve worked across tech, lifestyle, tourism, and media, developing campaigns and stories designed to connect brands with people - both online and offline.
My approach combines storytelling with performance: I care as much about the narrative as I do about the results behind it.
my journey
I studied Communication and Media Studies at the University of Lisbon, building a foundation in storytelling, media, and audience behavior. I later pursued a Double Master’s Degree in Marketing and Marketing Management, combining creativity with a strategic and analytical approach, while living in China and gaining exposure to Asian markets and international business dynamics.
My career started in content creation and media production before evolving into digital marketing and brand communication. Working in tech environments such as Aptoide taught me how to translate complex products into engaging narratives, while agency experience strengthened my ability to manage multiple brands and fast-moving projects across B2B and B2C markets.
how i work
My communication approach is built on three ideas: storytelling, strategy, and audience understanding. I believe good marketing should feel natural, relevant, and culturally aware — whether through PR, events, or digital campaigns. Every piece of content should have a purpose: to connect, inform, engage, or inspire action. I’m especially interested in how internet culture, trends, and community behavior shape modern brand communication.
AI Workflow & Scalability
I actively explore AI tools and automation to work smarter, faster, and more strategically. I use AI as a support system for ideation, structuring content, research, workflow optimization, and creative experimentation - always combined with human judgment and editorial thinking. :)
Mandarin HSK 3, National Chinese Committee
2026
Luxury Business, IÉSEG School of Management
2025
Digital Marketing, Lisbon Digital School
2021
Radio Workshop, Cenjor
2020
Stack
Mailchimp
Wordpress
Elementor
Hootsuite
Notion
© 2026 Júlia Varela Portfolio
Olá,
I'm Júlia
about me
I'm Júlia, a brand and communication strategist now based in Lisbon, Portugal. Over the last 5 years, I’ve worked across tech, lifestyle, tourism, and media, developing campaigns and stories designed to connect brands with people - both online and offline.
My approach combines storytelling with performance: I care as much about the narrative as I do about the results behind it.
my journey
I studied Communication and Media Studies at the University of Lisbon, building a foundation in storytelling, media, and audience behavior. I later pursued a Double Master’s Degree in Marketing and Marketing Management, combining creativity with a strategic and analytical approach, while living in China and gaining exposure to Asian markets and international business dynamics.
My career started in content creation and media production before evolving into digital marketing and brand communication. Working in tech environments such as Aptoide taught me how to translate complex products into engaging narratives, while agency experience strengthened my ability to manage multiple brands and fast-moving projects across B2B and B2C markets.
how i work
My communication approach is built on three ideas: storytelling, strategy, and audience understanding. I believe good marketing should feel natural, relevant, and culturally aware — whether through PR, events, or digital campaigns. Every piece of content should have a purpose: to connect, inform, engage, or inspire action. I’m especially interested in how internet culture, trends, and community behavior shape modern brand communication.
AI Workflow & Scalability
I actively explore AI tools and automation to work smarter, faster, and more strategically. I use AI as a support system for ideation, structuring content, research, workflow optimization, and creative experimentation - always combined with human judgment and editorial thinking. :)
Mandarin HSK 3, National Chinese Committee
2026
Luxury Business, IÉSEG School of Management
2025
Digital Marketing, Lisbon Digital School
2021
Radio Workshop, Cenjor
2020
Stack
Mailchimp
Wordpress
Elementor
Hootsuite
Notion
© 2026 Júlia Varela Portfolio